AI Insights · Timothy · October 2025
Top Beauty Retail Apps in Uruguay: Q3 2025 Performance
Explore the performance of the top 5 beauty retail apps in Uruguay during Q3 2025, highlighting download trends and active user data.
In the third quarter of 2025, the beauty retail app market in Uruguay showcased notable trends. Here's a closer look at the performance of the top five apps, based on data from Sensor Tower.
Pink Pot Plant saw its weekly downloads fluctuate throughout the quarter. Starting with approximately 286 downloads in early July, the app peaked at 317 downloads by the end of the month. However, a decline was observed towards the end of September, settling at about 182 downloads.
Perfumerías Primor experienced a peak in downloads around mid-July with 120 downloads. This was followed by a dip to as low as 7 downloads in late August, before slightly recovering to 17 downloads by the end of September. Active user numbers reached a high of 341 in late July before declining to 234 by the end of the quarter.
Ulta Beauty: Makeup & Skincare showed a consistent pattern in downloads, with numbers ranging from 39 to 66 throughout the quarter. Active users remained relatively stable, peaking at 566 in mid-July and ending the quarter at 527.
Mary Kay® InTouch had a varied download performance, starting at 131 in July and dropping to 24 by the end of September.
Finally, Wonder Beauties maintained a steady download rate, with numbers fluctuating slightly between 19 and 27 throughout the quarter.
These insights offer a snapshot of the beauty app landscape in Uruguay, with more detailed data available through Sensor Tower for those interested in deeper analytics.
